Dansk Magisterforening, also known as DM, is a Danish trade union that represents university-educated professionals, primarily those with a master's degree or a Ph.D. DM was founded in 1901 and had around 68,000 members as of 2021, making it one of the largest trade unions in Denmark. DM is affiliated with several international organizations, including the European Trade Union Confederation (ETUC) and the International Federation of Professional and Technical Engineers (IFPTE).
“Raffle gives us that advantage that when once you're at our website you can search for an answer instantly without browsing the site because Raffle has all the information in just one little window”
Why Dansk Magisterforening Needed Raffle
DM (Dansk Magisterforening) was struggling with an inadequate search function that was hindering their customer service experience. To address this issue, they sought out an innovative solution that would enable them to provide better customer service by delivering information with just one click. According to DM's Digital Project Manager, Yukio Berghold, good customer service means making it easy for customers to find what they're looking for with just one click rather than five.
“Good customer service for us means that we provide the information that they need in one click and not five”
At the start of 2022, DM implemented Raffle’s AI search engine and was finally able to provide instant search results for customer inquiries. Yukio Berghold noted that Raffle gave them a significant advantage because customers could search for answers without browsing the site extensively. The implementation of Raffle was seamless, and they were surprised that they didn't have any issues after adding it to their website. Yukio says, “Usually, when you have a search solution, somebody at some point will ask you “Why can't I find this or that,” and I'm quite surprised that we haven't had any questions about where to find things.”
“The onboarding process with Raffle was …Flawless!! We feel like it's just taken care of”
With Raffle, DM was able to streamline its search function, making it easier for customers to find what they're looking for quickly, which is a crucial aspect of their business. Raffle’s AI search engine also continuously learns from customer inquiries, making existing knowledge more scalable. DM story is an excellent example of how intelligent AI tools can help companies improve by providing a better customer service experience without adding complexity.
“If we didn't have Raffle tomorrow, our Member Service team would be overwhelmed “
